In order to assist users to protect their privacy, two former Google employees have created a company with the sole intention of preventing companies like Google to track users. Disconnect.me delivers a plug-in for Google Chrome which essentially prevents websites including Google, Twitter, Facebook and Yahoo to track the browser’s users:
Advertisers and other third parties track, clutter, and slow down your web browsing. Disconnect makes the web your business not theirs.
Available for free, users can download Disconnect.me’s plug-in for Google Chrome via their website, which also states:
We think your personal info should be treated with respect, that you should be the steward of your digital self, that you should own your own data. But today, you’re getting a bum deal. Thousands of companies and organizations are taking, analyzing, and auctioning off things like the history of thewebpages you go to and searches you do, without even telling you. So we’re building a platform to put you back in charge and let you decide who does what with your online data.
Disconnect.me has received over 400,000 weekly users with the company’s plug-in and the firm itself being a few months old. However, despite its infancy Disconnect.me has raised an initial $600,000 from Highland Capital, as well as other companies. The website is hoping to expand its plug-in in order for it to apply blocking more popular websites tracking its users.
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